Earth Fare seeks permission to make big impression with signage at new store

Health-conscious supermarket Earth Fare is seeking permission to make a big impression with signage at a new store off U.S. Hwy. 27/441.

The store, located in a development next to Lady Lake Town Hall, is under construction. Earth Fare was lured to the location by the Benchmark Group, a New York development company that also brought Best Buy, Kohl’s, Stein Mart and Sam’s Club to Lady Lake.

The new Earth Fare supermarket is hoping to win permission for signage that will help it stand out at its location off U.S. Hwy. 27/441.

However, there appears to be a drawback to the planned Earth Fare location.

“Our concerns are related to the visibility of the business from the roadway,” Dennis Martin, of SignCrafters of Central Florida, wrote in a letter to the Town of Lady Lake.

SignCrafters has been hired to install the supermarket’s new signage.

“Our client, Earth Fare, would like to install an increased square footage of signage to the front elevation of the business’ building frontage which includes the following: “EARTH FARE” channel letters with tomato logo and tagline letters, “HEALTHY FOOD FOR EVERYONE,” Martin wrote in his letter.

He said the “additional sign copy would provide the general public with information about the services offered by Earth Fare.”

The request will be heard by the Lady Lake Planning & Zoning Board, which will meet at 5:30 p.m. Monday at Lady Lake Town Hall.

This overview shows the location of planned retail at Earth Fare Commons on U.S. Hwy. 27/441 in Lady Lake.

Other tenants announced for the development include a Goodwill Superstore, Miller’s Ale House and Mission BBQ.

It was announced this week that the name of the development has been changed from Lady Lake Commons to Earth Fare Commons.