Health-conscious supermarket Earth Fare is seeking permission to make a big impression with signage at a new store off U.S. Hwy. 27/441.
The store, located in a development next to Lady Lake Town Hall, is under construction. Earth Fare was lured to the location by the Benchmark Group, a New York development company that also brought Best Buy, Kohl’s, Stein Mart and Sam’s Club to Lady Lake.
However, there appears to be a drawback to the planned Earth Fare location.
“Our concerns are related to the visibility of the business from the roadway,” Dennis Martin, of SignCrafters of Central Florida, wrote in a letter to the Town of Lady Lake.
SignCrafters has been hired to install the supermarket’s new signage.
“Our client, Earth Fare, would like to install an increased square footage of signage to the front elevation of the business’ building frontage which includes the following: “EARTH FARE” channel letters with tomato logo and tagline letters, “HEALTHY FOOD FOR EVERYONE,” Martin wrote in his letter.
He said the “additional sign copy would provide the general public with information about the services offered by Earth Fare.”
The request will be heard by the Lady Lake Planning & Zoning Board, which will meet at 5:30 p.m. Monday at Lady Lake Town Hall.
It was announced this week that the name of the development has been changed from Lady Lake Commons to Earth Fare Commons.