Central Florida Health Alliance (CFHA) has welcomed its new Director of Marketing – W. Frank Faust, who most recently served in a similar role with the Asante Health System in Medford, Oregon since 2008.
“Upon visiting beautiful Central Florida and meeting with members of the Central Florida Health Alliance team to better understand its role as the largest provider of comprehensive health care services in Lake County, I became instantly convinced that this is the organization I wanted to become a part of,” says Faust. “I am honored to be a part of the Central Florida Health Alliance family and look forward to assisting in the furtherance of our Mission to improve the health and quality of life of the individuals and communities we serve.”
During his six years with Asante, Faust led a number of major strategic efforts for the 550-bed three-hospital health system, including managing and having oversight for marketing, advertising, strategic internal and external communications, branding, planning, business development, real estate and construction services.
Faust has a Master’s in Management with a concentration in Health Services Administration from Troy State University, and a Bachelor of Science in Community Health from Georgia Southern University. In addition, he is a member of the American College of Healthcare Executives and the Leaders Board for Healthcare Strategy and Business Development.
Faust’s new role at CFHA will include overseeing all marketing and public relations functions for the 600-bed hospital system, including its three hospital campuses and a number of outpatient facilities.
“We would like to welcome Frank to our CFHA family,” said Don Henderson, FACHE, President and CEO of CFHA.
